Login | April 24, 2024
The LinkedIn is connected to the website
RICHARD WEINER
Technology for Lawyers
Published: September 2, 2022
LinkedIn is the primary business-to-business social media platform. It is a very useful took for connecting with potential clients and other attorneys. But it also connects to the rest of the Internet and can be used to enhance traffic to your website.
Your LinkedIn page is directly connected to your website and to your placement in Google searches. Here are some tips for using your LinkedIn page to help out your overall web traffic.
Take a minute and Google yourself. Look at what comes up in your own personal rankings. Probably your LinkedIn page is near the top. This isn’t really due to anything that you have done—it just reflects the popularity of the platform.
So you should do a few things to your LinkedIn page to increase your visibility iin the public realm.
First, go into your privacy settings and set your LinkedIn page to “public.” This makes you available to Google and other search engines (I use DuckDuckGo), which will expose you to potential clients and help your search engine rankings.
Next, go to your Intro section and fully complete it. Use practice area keywords like with your web page and complete all the contact information. Use “Work History” to list examples of cases you have worked on that are designed to attract future clients. In other words, if you want divorce clients, don’t list your criminal defense track record. You have to be brief and precise.
You profile summary should be cut-and-pasted from your web bio.
LinkedIn lists pages you have “liked,” so like pages that fit your professional profile.
Go out and make contact with local attorneys you know and like and recommend their pages. You can ask them to do the same, some night in a dark, smoky scotch and cigar bar. Or with a phone call or email.
LinkedIn also works like any social media site regarding visibility. Like Facebook or any other platform, the more you post, the more visible you will become. You can mirror your websites blog posts (although probably shorten them up a bit), client testimonials, professional achievements, etc. These should be consistent across all of your social media and web presence, and should all now include your LinkedIn account.
So just go ahead and doo all that.
Thanks to LawLytics for the rundown.